Amway Review

Jay Van Andel and Rich DeVos founded Amway Corporation in 1959. Amway witnessed annual sales of around US$8.4 billion up to 31 December 2008. This company has various legally separate entities or organizations including International Dreambuilders' Association and Dexter Yager's organization.

Amway is a MLM (multilevel marketing) company offering around 450 products all over the world. The company mainly deals in manufacturing Skin and Color Cosmetics, nutrilite vitamins and food supplements, jewelry, laundry system products, air purifiers, electronics, cosmetics, insurance, and water purifying system.

Quixtar is the sister-based corporation of Amway. As it deals with MLM, Amway encourages all its affiliates to work for the corporation and thus the company in turn offers them good returns. Amway recruits autonomous distributors, who then recruit other associates. Thus, the company generates profits as and when the associate sells any product.

One of the major discouraging factors that generally demoralize the members of this MLM Company is that they have to market the products to family members and friends. In 2001, Amway’s North American business proceedings were taken over by Quixtar. In Europe, Daughter Corporation of Amway, Amivo operates, whereas in Australia, Amway provides services through A2k.

At present, Amway is one of the biggest direct selling companies based on door-to-door marketing. In addition, it is the most widespread service organization. Amway has around 10 thousand employees based in 90 countries around the world. In fact, Amway has nearly 3 million IBOs (Independent Business Owners) all over the world. The longevity, global reach, and consistency to remain as the top direct selling corporation makes Amway stand apart from other MLM companies.

Amway was once dragged to court for practicing illegal pyramid. However, the claimants were unable to prove this charge. Amway is amongst the most flourishing and booming manufacturing and merchandising firm in the sector of health care.

Amway tries to appeal people for joining a cult than any business opportunity. The seminars organized by Amway are reproduction of any religious meetings whereby much emphasis is laid on reliability and positive attitude of all the members and marketers.

Amway Corporation is widely known for its high-quality, safe, and reliable products. People have appreciated the varieties of products available at Amway and have experienced good results. Since decades, Amway is committed to offer both its customers as well as associates the privilege to run their own MLM business. Forbes has ranked Amway Corporation as the biggest private corporation in the U.S.

Eric Su is a professional internet marketer. Visit His Blog: MLM Blog

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